A free digital loyalty card that is not a trial
Most free loyalty offers are a countdown. You build the card, train the staff, get customers using it, and then the timer runs out and the invoice arrives.
TapCard's Starter plan is free and stays free. It is a working program at one location with your own branding, not a preview of one, and it does not expire.
What the free plan actually includes
Everything a single shop needs to run a genuine program: a branded card in Apple Wallet and Google Wallet, the staff scanner on any phone, stamps or points as customers buy, the reward moment when a card fills up, and the dashboard showing who is coming back.
- Your logo, colours and reward text on the card
- Apple Wallet and Google Wallet, no app for customers to download
- The scanner on staff phones, no extra hardware
- Customer list, visit history and repeat-customer analytics
Where it stops being free
Being straight about this saves everyone time. The free plan covers one location. Paid plans are for multiple branches, POS integration, targeted campaigns to win customers back, and the marketing tools that only make sense once a program is already working.
Some businesses also ask us to build the program with them rather than set it up themselves, and that is quoted separately. Nothing is charged without you agreeing to it first.
Why we can afford to give it away
A loyalty program earns nothing in its first week. It earns when a customer is four stamps in and picks you over the shop next door. Charging on day one asks you to pay for a result you have not seen yet.
So the Starter plan carries its own weight for us: shops that grow onto more locations move to a paid plan, and shops that stay small keep something useful. TapCard already runs daily for businesses including Kite Coffee, Meetup Coffee, Wrap City and Phase.
Setting it up this afternoon
Design the card, choose how many stamps earn the reward, and print the signup QR for your counter. Customers scan it, enter their number, and tap Add to Wallet. Staff open the scanner in a browser and sign in with a phone number and PIN.
The slowest part is deciding what the reward should be.
See your own card in a live demo
We will set up a sample card with your branding and stamp it live on your phone. Free plan available, launch the same day.
Frequently asked questions
Is the free digital loyalty card really free?
Yes. The Starter plan is free for one location and is not a time-limited trial. You are not asked for card details to start.
What is the catch?
There is no catch on the free plan itself, but it is deliberately limited to one location. Multiple branches, POS integration and win-back campaigns are paid, and some businesses ask us to set the program up for them, which is quoted separately.
Do my customers pay anything?
No. Customers never pay, and they do not download an app. The card goes straight into the wallet already on their phone.
Can I start free and upgrade later?
Yes, and that is the intended path. Your cards, customers and stamp history carry over, so nothing is rebuilt when you move to a paid plan.
How many customers can I have on the free plan?
The limit is on locations rather than customers. A single busy cafe can run its whole regular base on the Starter plan.